FILIPAY is Set to Take Off Soon


Ms Janice Arino, the CEO of SEA Inc. led the discussion of the management dashboard of FILIPAY (automatic fare collection system) at Dasmarinas Cavite last May 18, 2019 for the preparation of deploying modern UV Express and Public Utility Jeepney in Paranaque Integrated Terminal Exchange (PITX) on September this year.


We are currently living in a digital age and yet we're still so far from economically developed country due to the fact that our technological infrastructure of transportation is inadequate in addition to social culture that many Filipinos are afraid to adapt newer technologies. We need to surpass these difficulties to be able for us to grow. It is time to join forces for drastic transformation on transportation system.


For the transport operators, fare discrepancies from daily transactions is like a casual lifetime hell of a problem. FILIPAY services framework aims to establish security transaction protocol of transport operators. We all know and have sometime used automated ticketing systems on public transportation, but we never give a thought to how it works. We just buy the ticket from the machine or ticket office and then use it to go through the access gates. This is something quite simple that we use in everyday life. However, this is only the side a user sees. Behind this simple interface, real-time data report & data analysis for the operators are the main internal function of FILIPAY.


Here are some of the features:


  • No risk of counterfeit money.

  • Enhance working efficiency and the service to encourage public to use public transport.

  • Get in depth data report & data analysis for the operators to improve operational efficiency.

  • Efficient & convenient collection mechanism.

  • Passengers can recharge or top-up the card, whenever required.

  • Ticket fee is deducted from the smart card through card readers inside the modern PUV.

  • Ticket data is transmitted on a real time basis to the back end server through GPRS.

  • Ticket collection data enables the operator to utilize their fleet better and improve revenue collection.

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